jaginsburg.com
  • home
  • journalism | science | tech
    • sci | tech
  • exhibitions
    • introduction
    • mickey pallas
    • News art
  • children's media
  • photography
    • photography
    • book covers
  • blogs
    • Medium
    • better
    • PechaKucha
    • TrackerNews (archive)
    • archived faves

The 360 Paper Bottle: On Guilt, Inspiration, a Better Idea, Birds & Oceans

12/15/2009

0 Comments

 
masthead
Leave it to an 8 year-old. Specifically, the 8 year-old son of Jim Warner, managing director of design consultancy Brandimage, who took one look at a plastic bottle his dad had helped create and said, “Oh. You make trash.”

Once the sting of that nasty little unvarnished truth wore off, Warner set to work to make not just a better bottle, but a better approach to bottling altogether. And with the 360 Paper Bottle, he may have hit the eco-ball straight out of the cradle-to-cradle design park.
The bottle,  introduced as a spec project to generate some buzz for the firm in 2008,  generated an “extreme response,” says Warner. Hundreds of calls winnowed down a handful of companies and organizations (details intentionally sketchy at this point) who have partnered with Brandimage to bring the bottles to market, possibly as early as sometime in 2010.

Among the 360′s many virtues:
  • Not actually made out of paper but pulp, which can be sourced from almost anything fibrous such as bamboo, sugar cane or banana leaves.
  • Local production plants can source local materials, generating local jobs and commerce.
  • A shorter distribution chain means less transport-generated CO2
  • The bottles designed to be become their own multi-unit packaging: a six-pack literally sticks together.
  • A radical re-think of the bottle top: paper & with handy hook
  • Bottles can be shipped flat to be filled closer to their final destination, reducing shipping costs
  • They are compost-friendly
SAVES BIRDS & OCEANS

Perhaps the biggest virtue of all is simply that they are not plastic. They do not require a special recycling facility for processing – they can be tossed in a compost pile. They do not release Bisphenol A (BPA) as a carcinogenic byproduct. They will not contribute to Great Pacific Garbage Patch or any of the other spirals of death swirling poison in the Earth’s oceans. They will not kill innocent albatross chicks by bloating their bellies with bottle caps, their parents having been fooled by the colorful faux food as they fished in once fertile waters.
So, Mr. Warner…What else does that insightful son of yours have to say?

RELATED
  • SEAPLEX: Scripps Environmental Accumulation of Plastic Expedition (website)
  • Agalita Marine Research Foundation (website)
  • “Captain Charles Moore on the seas of plastic” (TED talk – video below)
  • “We’re Poisoned! – FDA is killing us *Plastics* Bisphenol A” – an interview with Dr. Frederick vom Saal, Edocrine Disruptors Group, University of Missouri (video below)
  • Midway Journey: (documentary project blog – Chris Jordan, Manuel Maqueda, Bill Weaver, Jan Vozenilek, Victoria Sloan Jordan)
0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    background

    The TrackerNews Project was a demo aggregator I developed for InSTEDD, an independent spin-off of Google.org's humanitarian practice. It covered health issues, humanitarian work and technology.

    archives

    November 2013
    November 2011
    October 2011
    August 2011
    July 2011
    June 2011
    May 2011
    March 2011
    February 2011
    January 2011
    December 2010
    November 2010
    October 2010
    September 2010
    August 2010
    July 2010
    June 2010
    April 2010
    February 2010
    January 2010
    December 2009
    November 2009
    October 2009
    September 2009
    August 2009
    July 2009
    May 2009
    April 2009
    February 2009
    December 2008
    November 2008
    October 2008

    Categories

    All
    Agriculture
    Architecture
    Big Data
    China
    Climate Change
    Communications
    Conferences
    Cyber Security
    Deforestation
    Demographics
    Disease Surveillance
    Earthquake
    Energy
    Environment
    Food
    Food Aid
    Free Press
    Haiti
    Health
    Hunger
    Innovation
    Instedd
    Land Mines
    Lighting
    Microfinance
    Mining
    Nuclear
    Oceans
    Philanthropy
    Pollution
    Probiotics
    Recycling
    Sanitation
    Social Enterprise
    Solar
    Tech
    Terrorism
    Transportation
    Travel
    Trees
    Vaccines
    Water
    Water Borne Disease
    Water-borne Disease
    Weather

    •
introduction
Picture
sci / tech
blogs
children's media
Picture
exhibitions
photography
Website designed by 
J.A. Ginsburg