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The Age of Old: The Population Bomb We Should Have Seen ComingĀ 

1/9/2011

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masthead
On demographic destiny, boomers as geezers, population pyramids, the Singularity, dementias, Simon & Garfunkel, why humanitarian & public health policymakers have even more to worry about and areas ripe for impact investing and social enterprise

The future, it turns out, isn’t all that hard to predict. No oracles required. Just some actuarial tables and possibly a good stiff drink. The picture that emerges from the tea leaves of data sets looks pretty good, at least until you look a bit deeper: More people are living longer than ever before.

The first American baby boomers turn 65 this year, marking the start of a geezer boom that will see as many as 10,000 erstwhile hippies qualifying for senior discounts every day for the next 18 years (globally, the stat tops 125,000 per day). As all things baby boom, it is a marketer’s dream, complete with an MIT lab devoted to designing products and services to help seniors “‘do things’ throughout the lifespan,” and anti-aging hucksters lining up for a piece of a multi-billion dollar pie.

The bigger story, though, is about demographic distribution, visualized in “population pyramids.”

When a population is young, the graph looks like a pyramid, with children at the bottom far outnumbering their elders. Epidemics, wars and natural disasters chip chip away at a pyramid’s profile, but nothing chips more dramatically than contraception. It is no coincidence that the US baby boom ended a few years after “The Pill” was approved by the FDA in the early 1960s. Contraception has also played a key role battling skyrocketing birth rates in developing countries, with collateral benefits for women’s rights and economic improvement.

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